Akshay Desai
Head of Product Design
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Product design case study ยท life-sciences B2B SaaS

Adaptive Journey Studio

Field representatives must be certified before they can carry a new therapy. That certification is a multi-week branching journey โ€” gates, remediation, role-specific tracks, a compliance module nobody may skip. It was specified in decks, hand-built in an LMS, and its logic lived in one person's head.

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